![]() There it usually refers to a navigable list of options a user can interact with.Īnd, of course, the meaning of menu can be applied in virtually any context where a list of services or options is presented to a customer or user. The word menu is also used frequently in the context of electronic devices and computer programs. While the majority of the time the meaning of menu is applied to food and beverages, that’s not always the case. That can be a seasonal menu, a fixed menu, or something in between. The traditional menu definition is a list of food or drink items available for purchase, or a list of food or drink items that will be served. Those basics boil down to the question of what is menu meaning for different restaurants and meals. Mims mentions how restaurants can "highlight complementary items or direct attention to higher priced items.Let’s get the very basics out of the way first, for the uninitiated. Restaurants can use this information to more directly market to customers. You need your point of sale and menu boards to have the same content," Mim said.Ī final benefit of menu boards is to gather key customer purchasing data. "These integrations are important when menu board content is updated in near real-time environments, such as with limited time offers. This can help keep all the information up to date to prevent any customer complaints about incorrect menus. More broadly, it means delivering meaningful content to your audience.Īnother way to benefit from this engagement is to integrate your point of sale systems with the menu boards. Ventura brought up a few restaurants that deploy video walls for customers to post selfies of themselves. If you engage successfully with your customers, you will craft loyalty. The true benefit of menu boards is engagement. What's the real benefit? Digital Menu Board Software digital signage menu board solution You have to make sure content managers are on board with the message," Cook said. "You have to communicate to thousands of business owners. It restaurant solutions at McDonald's pointed out in a previous story that most technology problems are really "communication problems." If your managers don't understand the technology or its expectations, it can cause trouble. "It makes sense for franchisees to push for these initiatives with their brand to ensure the best return on their investment." ![]() "With corporate commitment, franchisees benefit from access to the brand's marketing and creative teams to produce the best content for the menu boards," Mims said. ![]() If everyone is on the same page, it will help the deployment go much more smoothly. One of the best tactics to follow to make a menu board deployment successful is to have buy-in on the corporate side. Being clean, clear and concise will drive engagement and sales," Ventura said. Also having so much motion distracts from the purpose the menu boards. "You do too much you are going to confuse the audience and be counterproductive to the goals. Richard Ventura, vice president of business development and solutions at NEC Display Solutions, believes it is key for restaurants to avoid, "trying to do too much." For example, a pilot test might help identify key issues with content management on the managerial side. Restaurants planning large deployments must often run pilot tests as well to identify key areas of concern. Mims mentions that "since some digital menu board providers help enforce brand standards and configure different levels of access and control, this can require some initial setup effort." One of the biggest challenges with setting up digital menu boards is dealing with the logistics. Restaurants can, for example, more easily update the menu boards with key specials or messages than with a static board. He also emphasized that digital menu boards enable restaurants to develop more complex marketing campaigns to improve the brand. We're also seeing that once restaurants start to switch, that they go completely digital due to the significant benefits offered by digital menu boards, such as tailoring content for suggestive selling and improving the efficiency of menu content management," Mims said. "With the new capabilities of this technology, combined with more affordability, we're seeing more quick service and fast casual restaurants go digital. It's obvious that menu boards are more popular than they used to be, but have we reached the tipping point of mass deployment? What challenges remain? And how do restaurants make them a success? restaurant menu board designĬhris Mims, technical product manager at Sicom, believes restaurants have reached the "turning point" for deploying digital menu boards. Giants ranging from Subway to McDonald's have completed national roll outs of digital menu boards. Many restaurants have put those old cardboard boards in the trash and traded them in for digital menu boards.
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